Rule The Mall (RTM) is a gamified mobile loyalty application aims to create customer-brand interaction by directing customers to the shops in a shopping mall.
HOW IT WORKS?
RTM is a shopping mall management game working with a similar system to Zynga’s FarmVille. Mall manager user who rent the stores in physical location of shopping mall, try to keep the stores’ popularity high in order to increase the number of virtual customers. The more customer is the more income. By the virtual income user get the real rewards defined in RTM.
BENEFITS
| FOR RETAILER
Reach target customers Get customer traction to the shop Get customer loyalty Direct to sale with rewards |
FOR SHOPPING MALL
Redirect customer traffic by segment Provide density in desired regions Get reports of; Customer segmentation Visiting periods Social shopping movements |
FOR CUSTOMER
Get the real rewards by the virtual income Share your achievements in social media Compete with friends on the leaderboard Become aware of the brand campaigns |
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